It’s welcome back eve here at Jay Peak.

The night before both borders, finally and eventually, are calibrated in such a way that many Canadians now have easy access to their home-across-the-border. This pandemicamonium has stolen, among other things, pieces and bits of our everyday, over the last 750 days, and being disconnected from half of our guests, friends and family has felt almost exactly the way we had forecasted it would more than two years ago. Shitty.

More than anything, this 2-year loss has been felt culturally. From a financial perspective, we’ve more than made up for the Canadian loss by virtue of a US audience that has grown in unforecastable strides. But a business like Jay Peak can’t simply be about operating profit and bottom-line hand wringing (and for those potential buyers now re-reading that sentence, please keep me in mind for positions requiring the throwing of literal dough…), it has to be about underlining, and ultimately protecting, the spirit of what makes a business feel different. What makes it feel special. And what makes a business, when access to it is interrupted, miss-able.

This special something. This unbreakably unmistakable piece of what makes Jay Peak special and eccentric and lovely, are our Canadians.

While we make no sole claim to the country, our affinity toward those countrymen and women who ski and splash and skate and snowboard and who realize what we have is worth converting dollars and crossing borders for is, in a word, special. I won’t be able to quantify that in words or figures, suffice to say you need to stand in a lift line (we had one, once), or at a restaurant table or in the stands at a hockey game to feel it. And once you tap into it, and then have access to that spirit limited or eliminated, the distance from it becomes very real.

This is of course the long way around saying tonight is that limitation's last night. And beginning tomorrow, so long as you’ve been appropriately vaccinated, you can visit again, and return home, without many of the testing gymnastics necessary over the past 750 days. You’ll still need to sign up for ArriveCAN (Pre-arrival testing, of any kind, is no longer a thing, but do yourself a favor and complete your ArriveCAN profile in advance. It’ll ask for things like vaccination details and proof but once it’s set up, crossing the border will be easy) but excepting that, you’re back in business. Check that out using the ArriveCAN link.

Recent snows have put us back to near 100% open, we have special at par ticket deals for you this weekend and still have some lodging set aside for you so your timing, as always, is impeccable.

So on behalf all of us, to all of you, welcome back. Your devotion is appreciated and directed back at you. We look forward to seeing you tomorrow, this weekend and straight through until May 1. And, if we can all possibly help it, let’s not stay apart for this long ever again.

Steve Wright
swright@jaypeakresort.com
President/General Manager
Jay Peak