We're Us, Because You're You
As we head into the second half of the snow year with tonight's storm looming over us, we reflect.
An unforgettable pre-to-early season left us full and hungry at the same time. And since the holidays, it seems that deep days are followed by wet days and deep freezes. It's a reminder that every moment matters, and you don't always get the good without seeing the other side of the same coin. It's the dual nature of our experiences held next to the reality of things. Gray can make any color brighter when placed nearby As we look to our softer side in the days to come, the weather can change in a hurry but our climate holds a calm resolve, thanks to all of you.
To our dedicated and hardworking employees, our loyal season passholders, the day trippers and overnighters, the powder seekers and the folks just looking for a change of scenery and maybe a change of pace - we're us, because you're you.
In case you haven't seen it yet, we'd like to share this year's campaign commercial as a reminder that the things we're grateful for show up when you do. And whether it's a person, place, act of kindness or even an abstract thought, please share your pieces of gratitude with us, using #JayPeakThankYou.