It has become standard practice, in those corners of retail and hospitality requiring some measure of loyalty to net success, for businesses to send out Thank-Yous to folks buying their services and products. And while we think this feels like a more recent phenomenon— something borne of fiscal necessity if we were feeling jaded— we think it’s a good thing. It makes both the sender and the receiver feel pretty good. Thank you. Feels nice to even write it. Very nice.

Except, here at Jay Peak and in the case of Season Passholders, Homeowners, Employees, and Guests, the practice is anything but standard, your loyalty is anything but measured, and the sender and receiver, well, we’ve always been one and the same. The Us as we refer to it. Those guests and staff and community members who are all pretty much calibrated to the same frequency and who place value on similar experiences, relationships, and where they all choose to spend their winters (and late falls and springs).

Do we rely on your commitment to us to help drive the boat and make the snow? For sure. Does a Thank You at the end of a long season accurately portray how important you are to things that also connect to success, like culture and brand and atmosphere? No way. And that’s why we send out things like branded hats and mugs and stickers and host Days for the Devoted and share gifts at Thanksgiving and lord-knows-what-next-year to help underline the reality that, without You, there is no Us. This culture doesn’t exist without all of us, and it certainly isn’t as colorful, as meaningful, and as undeniable, without you.

So, thanks. And on behalf of every single staff member that, at some level, served you this season - you are the best. The very best.

-Steve